Leadership in Building Our Personal Brand

Hello Friends.

Welcome to Anbusivam’s blog page.

After my previous post on PepsiCo's Leadership Philosophy, here I’ve some thoughts to learn from Coca-Cola alias Coke.

The moment, I thought of writing on branding, first came in my mind was the survey I came across last year from Interbrand’s Best Global Brands 2007. The brand “Coca-Cola” ranks 1^st among the 100 global brands surveyed, with the estimated brand value of worth $65B.

Personal Branding is some thing that each one of us should sincerely think about. I am sure the moment we hear the word “Coke” number of thoughts comes up in us about Coca-Cola, which is nothing but just a soda. In the same way, the moment when someone hears “our name”, what are the kinds of thoughts that occur in their mind…? Do we really have control on what others think of us…? Can we manage our reputation, perception, image that other people have about us…?

If not 100%, I am sure it is possible for us to have a substantial control of what others think of us. This could be made possible only by the way we live, the values we choose, the way we interact with others and the way we give back to the society. Key point to notice here is, we need not blow our own trumpet, but let’s clearly communicate to the people around us about what our values and ethics are, particularly through our deeds not just words. It’s nothing but creating an identity, mage or a perception on us.

Starting point of this is to answer this important question “What do we want to be known for?” When we seek answers for this question sincerely from the bottom of our heart, we would be able to effortlessly create our own reputation in our family, among our friends and colleagues, wherein they will clearly understand the kind of person we are.

As pertinent to any other brand, some of the key qualities of our personal branding should be honesty, clarity, reliability and consistency. Of course, better branding plays a key role in every aspect of our lives like getting a graduate school admission, finding a perfect soul mate, getting a good job and so on.

Above all it’s not going to be an overnight process; it has to be built brick by brick with utmost sincerity. Let’s start building our own “Personal Brand”, I am sure its going to be a pleasant life time pursuit.

Thanks for visiting my page.

With Love
Anbusivam